Design is more than just surface. This idea is at the core of my work. Design should reflect, question, and delve deep into the essence of a brand or project. It is important to me that design is not only aesthetically appealing but also provides a deeper relevance to the individual target audience – sometimes playful, sometimes serious, sometimes artistic, sometimes minimalistic.

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My greatest passion lies in crafting brand identities. The experience as an interior designer adds an additional dimension to my work in this area.

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I was born and raised in Bern and now live in Zurich, where my studio is also located. After completing my training as an interior design consultant and gaining several years of professional experience in that field, I studied visual communication at the F+F School of Art and Design in Zurich. I then worked at Simone Züger Design Studio, at Passaport AG in the field of editorial design, and at ellexx Universe AG as an Art Director.

 

Since 2023, I have been working independently. Alongside my design studio, I co-founded soif de vin together with Katharina von Wyl – an online wine shop that curates wines for moods and moments, combining design, storytelling, and the joy of shared experiences.